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The consensus is, because of margin pressure, ODMs will enter the US market
directly sell notebooks and desktops to retailers and the general public1.
This phenomenon is not limited to PC ODMs. Consumer Electronics ODMs are
looking at the US Market, the largest consumer electronics market in world, as
their next growth opportunity. Additionally, ODMs are attracted to direct
sales because they can get their designs out in the market earlier.
The down side to entering the market directly is that PCs, handhelds, MP3/4 players
and other high technology products are becoming more and more commodity-like. If
consumers can't tell the diffrence how do they choose? Consensus says what really
matters are the intangibles such as warranty and service and technical support after
the sale. ODMs are painfully learning that the key lever for competitive differentiation
and profits is aftermarket support. Tim Minahan, VP of Supply Chain Research writes
"Aftermarket service is key to securing customer loyalty and maintaining competitive
differentiation".
Unfortunately ODMs/OEMs find themselves without the necessary resource or expertise
to fullfill the aftermarket needs of their customers. That's where Blue Raven
Technology can help.
For almost a quarter century, Blue Raven has set the standard for superior after-market
services and electronic repair of technology products including notebook and
desktop computers and, more recently, iPods, gaming consoles, hind end consumer electronics
and commercial electronics.
By vertically integrating the repair and logistics functions with the company's IT and
customer service resources, Blue Raven provides its customers with a totally
optimized aftermarket solution. By integrating these functions, the need for
transactions and the associated costs between a traditional logistics provider
and a traditional repari services provider are eliminated and economics of scale
are realized. Blue Raven provides its customers with an efficient environment to
handle all aspects of its customers reverse logistics needs.
Warehousing & Distribution
It’s a problem you face every day. So much business, but so little time for effectively managing your warehousing and distribution process. That’s where Blue Raven comes in.
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Reverse Logistics
For almost a quarter century, Blue Raven Technology has set the standard for
superior after-market services and electronic repair of technology products
including notebook and desktop computers and, more recently, iPods, gaming
consoles, high end consumer electronics and commercial electronics.
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Advanced Exchange Services
Sometimes, defective products require immediate turnaround. Blue Raven’s first in the nation advanced exchange solution is the perfect answer.
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Procurement Services
With the fast pace of your business, it can be difficult to find time to implement a sourcing solution that brings process and quality improvements to your supply chain.
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Depot Repair
Reliable repair cycles. Customer-focused solutions. Mitigated risks..
We do more than just computer repairs. We help retailers, small businesses and
private consumers manage cost, safeguard data, provide technology guidance,
enhance support, and improve reliability to reduce computer downtimes.
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Warranty Support Services
If you’re looking for a way to transfer your warranty liability and lock in your profit,
Blue Raven Technology can help.
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Part Sales
With ouver twenty three years in the computer parts business, Blue Raven
Technology helps you to locate hard-to-find parts and componenets at the price
you want to pay.
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Asset Recovery Program
Blue Raven Technology, Inc. works closely with Corpoarte and Institutional clients
to assure proper handling of thier redundant and end of life technology equipment.
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1 Taiwan News January 2006
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