ODMs/OEMs (Orginal Design & Equipment Manufacturers) find themselves without the necessary resources or infrastructure within their organiztions to fulfill the aftermarket needs of their customers. This is cuasing them to be extremely receptive to aftermarket solutions. Tim Minahan, Vice President, Supply Chain Research, writes, "The aftermarket has become a key lever for competitive differentiation and profits... it is key to securing customer loyalty, fostering the company brand and maintaining competitive differentiation."

Foreign ODMs are painfully learning that US consumers are fixated on service and aftermarket support and tend to buy products from companies that either have a reputation for after sale support or have this infrastructure in place. What is becoming self evident is that what really matters are the intangeibles such as warranty management, service and technical support. In order to effectively compete, these ODMs/OEMs need to differentiate themselves from their competition.

With over twenty three years of electric repair and logistics experience, Blue Raven Technology offers supply chain solutions Commercial and Persaonal Computers. We have spent years building end-to-end supply chain solutions that include forward and reverse logicstics, depot repair, part sales, and asset recovery services. All are supported by dynamic scalable systems and technolgoy.

By vertically integrating the repair and logistics functions with the company's IT and customer service resources, Blue Raven provides its customers with a totally optimized aftermarket solution. By integrating these functions, the need for transactions and the associated costs between a traditional logistics provider and a traditional repair service provider are eliminated and economics of scale are realized. Blue Raven provides its customers with an efficient environment to handle all aspets of its customers reverse logistics needs.

Contact Blue Raven Technolgy today to learn more about our Consumer Electronics supply chain solutions.